Sustainability — albert, AdGreen, Green Film

Sustainability — measuring and reducing the carbon footprint of a production — has moved from optional best-practice to commission-gating requirement on most UK and Irish productions.

Certification programmes

Producers nominate one programme as the certifying authority for the production. In Ireland that is albert, through Coimisiún na Meán: Irish users sign up with CnaM to begin certification, and CnaM runs albert training and monthly drop-in sessions. A new albert toolkit was released on 16 September 2026; the previous software closes on 16 December 2026.

Irish supports around albert

• Screen Ireland (Fís Éireann) offers its own Carbon Calculator and supports albert certification for productions shooting in Ireland. It has no certification of its own.
• Future Ready Film — launched by Screen Ireland in January 2023 and managed by Climate Innovation — develops practical guidance and supports for green production skills.
• Sustainable Media Ireland is the Irish media sector's sustainability network: an initiative of Coimisiún na Meán, which provides its coordination and secretariat (set up in 2020 as the Broadcasting Sustainability Network, renamed 2024).
• Screen Ireland's Screen Ireland Sustainability Standards (V1.4) set the production requirements on Screen Ireland-funded live-action work.

Carbon Action Plan (CAP) — three artefacts

The certifying body's lifecycle covers three artefacts, each progressing through its own state machine (drafted → submitted → accepted):

The third one is often the one producers leave too late.

Operational practices (the practice score)

A separate score tracks what the production actually did:
- Paperless call sheets
- EV kit and crew vehicles
- Battery genny (vs diesel)
- Reusable cups
- Green caterer
- Travel offsets purchased
- Veggie days
- Public transport days

Broadcaster sign-off as gate

Most UK broadcasters — including the BBC — British Broadcasting Corporation — won't accept delivery without the Albert sign-off complete. The Albert sign-off is typically a hard delivery gate 6 weeks before transmission.

Sustainability Lead

Each production names a Sustainability Lead, typically a freelancer carrying the role across several productions in parallel. See Sustainability Lead.

In Togra

/sustainability.php (per-group) tracks the lifecycle. /sustainability-hub.php is the cross-company hub for the freelance Sustainability Lead. /albert-signoff-publish.php generates the Albert sign-off bundle.